Politics

Kristi Noem Book Controversy: Dog Shooting & Kim Jong Un Claim

Jonathan VersteghenSenior tech journalist covering AI, software, and digital trends4 min readUpdated April 9, 2026
Kristi Noem Book Controversy: Dog Shooting & Kim Jong Un Claim

Key Takeaways

  • Kristi Noem's memoir 'No Going Back' triggered immediate backlash after excerpts revealed she shot her dog Cricket and a goat, and falsely claimed to have personally met North Korean dictator Kim Jong Un.
  • In a video titled 'SCANDAL: Kristi Noem's Husband Caught In Cross-Dressing Fetish,' Ben Shapiro of the Daily Wire breaks down each controversy, dismisses the sensational headline as a fabricated smear, and argues that the real damage Noem suffered was entirely self-inflicted.
  • Shapiro's central case is that a politician who can't vet her own memoir is not a politician ready for a vice presidential vetting process.

The Book That Handed Her Critics a Loaded Gun

Kristi Noem published 'No Going Back' apparently without asking the most basic question a political memoir requires: how will this read to someone who is not already on my side? The excerpts that spread fastest were not leaked by opponents. They were in the book. Ben Shapiro opens his SCANDAL: Kristi Noem's Husband Caught In Cross-Dressing Fetish video by zeroing in on this point, noting that the story about shooting her dog Cricket, followed by a goat, didn't become a controversy because of media bias or political targeting. It became a controversy because Noem put it in writing and sent it to a publisher. That is a special kind of unforced error.

Shooting the Dog Was the Headline, But the Kim Jong Un Claim Was the Problem

The Cricket story dominated social media, but Shapiro argues the Kim Jong Un claim is the more disqualifying detail. Noem wrote in her book that she had personally met the North Korean dictator. Shapiro's rebuttal is simple and hard to argue with: a sitting American governor meeting Kim Jong Un would not be a footnote in a memoir. It would be a diplomatic incident. There would be records, security briefings, and international coverage. None of that exists. When Noem attempted to walk the claim back, Shapiro describes her clarification as doubling down rather than correcting, which compounded the original error instead of containing it. Fabricating a meeting with one of the world's most isolated and closely watched leaders is either a lie or a memory failure serious enough to disqualify someone from higher office on its own terms.

What the Title of This Video Actually Is

Here is where it gets a little meta. The video is titled 'SCANDAL: Kristi Noem's Husband Caught In Cross-Dressing Fetish,' which is exactly the kind of headline designed to get clicks from people who have no intention of watching the video. Shapiro addresses this directly and briefly: the claim is fabricated, not supported by evidence, and exists purely to embarrass a political figure through personal humiliation. He uses it as a textbook example of how manufactured attacks circulate, contrasting it sharply with the controversies that are real and documented. It says something about the current information environment that the false story needed a debunking and the true stories were somehow less viral.

The Vetting Problem Nobody Wanted to Say Out Loud

Shapiro's broader argument isn't really about Kristi Noem specifically. It's about what these errors signal in the context of a vice presidential shortlist. His logic runs like this: if a candidate's own memoir contains a debunked foreign leader meeting, a story about killing pets that reads as tone-deaf to any non-rural audience, and anecdotes she apparently didn't pressure-test with a single advisor, then what happens when an opposition research team gets six months and a budget? The vetting process for a national ticket is not gentle. Noem's book, in Shapiro's framing, is a preview of what that process would surface, except she handed it over herself. This is the kind of political miscalculation that

Our AnalysisJonathan Versteghen, Senior tech journalist covering AI, software, and digital trends

Our Analysis: Shapiro's framing of this as a scandal about Noem's husband is a distraction play. The actual story is simpler and more damaging: Noem fabricated a meeting with Kim Jong Un in a memoir meant to showcase her foreign policy credibility. That's not a gaffe. That's a vetting catastrophe.

The husband rumor deserved exactly the dismissal it got. But burying the Kim Jong Un lie inside a tabloid headline lets Noem's team reframe her as a victim of smears rather than the author of her own undoing.

If Trump was ever serious about her as VP, this book ended it quietly. Watch how fast her media appearances slow down.

There's a broader pattern worth naming here. Political memoirs written during a veepstakes are essentially audition tapes, and the audience isn't just primary voters. It's the campaign's opposition research team stress-testing every sentence. Noem's book failed that test before it was even published. The Kim Jong Un claim alone would have surfaced in any serious vetting process — except she published it herself, at scale, with her name on the cover. That's not bad luck. That's a fundamental misunderstanding of what the next level of scrutiny actually looks like. Whatever her strengths as a retail politician, this episode suggests her preparation for national-level exposure was nowhere close to where it needed to be.

Frequently Asked Questions

What is Kristi Noem's political stance?
Noem is a conservative Republican who built her national profile as a culture-war governor, particularly during COVID-19 when she resisted lockdown mandates. The Kristi Noem book controversy has complicated that image, not by exposing hidden views, but by revealing a gap between her carefully managed political brand and her apparent lack of judgment in how she presented herself to a national audience.
Has Kristi Noem ever held a real job outside of politics?
Before entering politics, Noem worked on her family's farm and ranch in South Dakota, which she has consistently cited as foundational to her identity and values. This background is directly relevant to the dog-shooting story in 'No Going Back' — the Cricket anecdote reads very differently to rural audiences familiar with working-dog decisions than it does to the broader national audience she was trying to reach as a VP contender.
What specifically did Kristi Noem write in her book that caused so much backlash?
The Kristi Noem book controversy centers on two disclosures in 'No Going Back': she described shooting her dog Cricket and a goat after judging them unmanageable, and she claimed to have personally met North Korean dictator Kim Jong Un — a claim that has no corroborating evidence and would have constituted a major diplomatic event if true. The Kim Jong Un meeting false claim is arguably more damaging than the dog story because it suggests either deliberate fabrication or a memory failure serious enough to raise fitness-for-office questions on its own. (Note: Noem attempted to walk back the Kim Jong Un claim after publication, but her clarification was widely criticized as insufficient.)
Why did the Kristi Noem book backfire so badly for her political future?
The core problem wasn't media bias or political targeting — the damaging material came directly from Noem herself, apparently without pressure-testing any of it with advisors before publication. For a politician believed to be on Donald Trump's VP shortlist, releasing a memoir that immediately generated debunked claims and tone-deaf anecdotes suggested she couldn't survive the opposition research process that a national ticket vetting requires. Shapiro's argument — that Noem handed her critics a loaded gun — is hard to refute on the facts.
Is the story about Kristi Noem's husband and a cross-dressing fetish actually true?
No — the claim is fabricated and not supported by any credible evidence. Ben Shapiro addresses it in his video specifically to contrast manufactured smears with the controversies that are real and documented, using it as an example of how personal humiliation tactics circulate in the current media environment. The irony Shapiro highlights is that the false story may have been more viral than the verified ones.

Based on viewer questions and search trends. These answers reflect our editorial analysis. We may be wrong.

✓ Editorially reviewed & refined — This article was revised to meet our editorial standards.

Source: Based on a video by Ben ShapiroWatch original video

This article was created by NoTime2Watch's editorial team using AI-assisted research. All content includes substantial original analysis and is reviewed for accuracy before publication.